At Billy Sims BBQ, we’re committed to offering you and your family first-class food in a fun atmosphere that highlights the career triumphs of one of OU’s – and the nation’s – all time great running backs. Restaurant founder and owner Jeff Jackson collaborated with Billy Sims to create an authentic and incomparable dining experience that is a feast for the eyes as well as the stomach. From OU crimson and white to Detroit Lion silver and blue, Billy Sims BBQ treats customers to a main course of succulent ribs and brisket and a large side order of sports nostalgia that includes photographs, jerseys, footballs, memorabilia and more.