K.V. Williams and Larry Hammer opened their first convenience store in Cherokee, Oklahoma in 1972 with a commitment to teamwork, community, operating fundamentals, and innovation. They managed the first store together before acquiring a few other stores, doing business as Jiffy Trip. Jiffy Trip began to grow, and with their commitment to innovation, they became one of the first convenience store chains to offer hot coffee, an unheard-of product for c-stores at the time. Hot dispensed beverages, of course, became one of the driving sales areas not only to Jiffy Trip but also of c-stores nationwide. Although the two founding leaders are no longer with us today, what they taught while in leadership continues to resonate in what we do every day. Jiffy Trip has operated and flourished in small to mid-markets by providing customers with treats and eats for decades.
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