Job Summary

Wisdom Heritage Bank believes that each customer deserves the best possible experience. The person in this position will sustain that belief through committing to our Mission, Vision and Values.

They will enjoy what they do and the people they do it with while exhibiting a positive attitude.

They will earn the trust and confidence of co-workers, customers, and the community by upholding a personal value system based on honesty and integrity. This employee will support all policies, procedures and programs which will assist in building and maintaining the positive internal culture at Wisdom Heritage Bank.

Essential Functions and Accountabilities include, but not limited to

1. Manage and execute effective public relations and marketing strategies for the regions served by Wisdom Heritage Bank

2. Develop, manage and execute strategies for increased media exposure to include traditional media and digital media

3. Create, manage, post, and analyze content for all media to include customer reviews, surveys, traditional media, and digital media

4. Collaborate with each team of branch managers and employees on unique and focused community projects to enhance relationships, knowledge about financial services and customer satisfaction

5. Garner relationships with key community members/partners and influencers which are beneficial for each branch location

6. Study key competitors and recommend strategies to stay “top of mind” with customers to enhance our competitive edge

7. As we anticipate moving into new market areas collaborate with Leadership on development and execution of new customer marketing campaigns

8. Consult with bank’s Compliance officer to ensure advertising materials confirm to regulatory requirements

9. Attend organization meetings to share creative ideas and planned customer campaigns to ensure that all employees are engaged in representing values of Wisdom Heritage Bank

10. Report activities, outcomes and recommendations to leadership and the Board of Directors on a quarterly/annual basis

11. Assist in development of an annual marketing budget that builds the reputation of Wisdom Heritage Bank

12. Maintain educational compliance as needed.

13. Other accountabilities as required.

Experience, Education and Licensure

Bachelor’s degree in marketing, communications, or business.

Qualifications

Ability to multi-task and manage time sensitive projects in a team environment. Strong organizational, communication and analytic skills.

Proficiency in Canva, Microsoft Office Excel, Word, Power Point and Adobe Creative Suite.

Experience in working with the following: Google Analytics, Facebook Insights, Google, and website content management systems.

Experience in setting up marketing campaigns or community events.